Natural diamonds, perfect cutting, priced over 20,000 yuan, a price of more than 5,000 yuan. Discounters such products placed in shopping malls or stores, certainly sold out. But on the Internet, but the Shaorenwenjin. "No good cheap goods, pushes prices so low, the quality will be diminished?" Keen net purchases of summer in her online discount bought the skirt, shoes, food and even mobile phones, but cautious about treating diamonds.
Opening the e-commerce boom of the low-priced sale of diamonds precedent. There is no art in the early phase of the price war, diamond sales network now in the exploration of a certain climate. The people had predicted that 2008 domestic online diamond jewellery sales can account for more than 20% of the share. Volume growth in all the way, whether the quality of a match with? Network platform whether they have quality control system?
Taobao public relations, the official said, all diamonds sold on Taobao businesses must undergo strict identity and accreditation dual certification, which is the most fundamental threshold. In addition, the networks are used to pay-can be strictly from the perspective of a third party monitoring the purchase process. If consumers inspection found quality problems can be rejected, the relevant funds will not pay to the other party hands. Some professional websites mainly from the sale of diamonds to brand wholesale channels, the source of more stringent to ensure the quality.
Nevertheless, the total number of issues it is difficult to avoid. Many consumers reflected the sale of diamonds online photos often look glamorous, but there are obvious signs of picture processing. In addition, the network of shops nature of the individuals and companies, some of the individual sale of diamonds sellers no professional qualifications, there is no uniform standard prices, consumers is impossible to judge the quality good or bad.
State jewellery Quality Supervision, Inspection Center of the US winter Shen told reporters, the current domestic jewellery mainstream products in good quality, supervision and checking of countries in recent years the products have a pass rate of more than 90%. In addition, China's major cities jewellery market mainly by the well-known brands at home and abroad, strong brand awareness, product quality has been formed OTC tested before delivery, "a certificate of a" quality assurance model, the overall quality and related logos good condition.
However, the network edge market does not have such a mature conditions, although better than the market discount price people can resist, but a variety of sites, and a wide range of brands, Tiannahaibei people worried about the seller. It is understood that in accordance with international practice, determine the quality of diamonds from "C" to begin: Carat representative carats, representatives of color Color, Clarity representative of the net, Cut representative cut. Corresponding to different grades and different price, just simple photographs on the network and on display, it is difficult to January 1 Distinguish.
For this reason, the network treated diamond consumers should be more cautious attitude. Shen Dong think that the United States, the network is a diamond sales in emerging markets, a late start in China, still in the initial period of development. Compared to the prices of the early confusion, has gradually entered the norms, also reflected brand effect, but will inevitably All kinds of people visit the state. Consumers must buy a corresponding consumer knowledge, both entities-store sales or sales networks, all of which have certain common.
In the process of the sale of jewellery, shopping jewellery counters and jewellery shops, in a relatively standardized franchise business establishments and 88,000 purchase invoices (or other instrument sales) basic formal, often with goods sold by the authority issued by the accreditation body identification certificate, the legitimate rights and interests of consumers can be protected. Therefore, consumers buy diamonds in the network may also request issued by the same businessmen complete notes and certificates, in particular, the third-party testing agencies to produce quality tests and identification certificates. After the goods are delivered to their doorsteps, in addition to sensory judge diamond color, luster, also need to carefully read the inspection certificate. Because the product varieties, net, level, a series of measures such as information will be reflected in the certificate integrity.
Reporters clicking on the Taobao, eBay, buy 800 of the sale of diamonds and other popular Web site, found that only part of the site specified certificate of products sold, and certificates of the types varied, some products are made "with a foreign authority Test Certificate" slogan, which greatly Maoni. Last year, the relevant state departments have organized a national jewellery ornaments of the quality of commodities in random checks found that "foreign certificates" very prominent. Using foreign certificates of diamond quality product samples were found to be ineligible a much higher proportion of the actual quality of product that is not marked by the grading certificates, mainly for the color of diamonds, net grade than the certificate marked lower . For this reason, China jewellery jewelry industry associations have issued such a warning to remind businesses cautiously uses the identification credentials or detection level is not high foreign accreditation body to provide certification to ensure that the identification of the authenticity and accuracy of the results, and dispersed network vendors are diamonds This is difficult to follow. Network sellers different qualifications, their lack of professional knowledge, jewellery and their origins, the use of "foreign certificate" Just Making up a Number…… various reasons could lead to reunification of the certificate.
Another certificate unknown defects is the lack of quality of the diamond consumers clearly aware of this. Shen Dong pointed out in particular that the United States, in accordance with the "Product Quality Law" stipulates that domestic sales of consumer products must be able to understand the Chinese logo and related information. Identification of foreign authenticity of the certificate is not only the enemy, and full articles are available in English, foreign language in the consumer level limited circumstances, it is easy in the process of translation errors to confuse the public and affect the conclusions of the certificate. For example, precious stones in addition to cutting, grinding, and other processing methods, there are still manual optimization methods can be divided into "optimization" and "deal with" two, it is just like "beauty" and "cosmetic." Generally speaking, precious stones optimized approach, it is acceptable "beauty" of the need in the name of precious stones indicated. But there are some diamonds after a high temperature and high pressure treatment, in order to more translucent color, internal reorganization of the structure change is likely to have some foreign substances enter the address change by filling the net of the diamond. These are not acceptable methods of handling the situation is "cosmetic" process. In accordance with national standard requirements, such "cosmetic" process, in particular, need to identify the name. However, if the certificate and related products detect no Chinese logo that consumers have no way to know. In some informal diamond stores such a situation will not arise, but it is difficult to guarantee sales network.
The above information is reproduced by BEIJING ERIMUT NETWORK INFORMATION TECHNOLOGY CO, LTD:
